To Motivate, They Keep Innovating at Syncrude (Downloadable Version Only!)

Motivation is a moving target. Just when you think you have it figured out, something changes and it seems broken again. This is a big reason why you can't set up a single recognition or rewards program and expect it to work for everybody going forward forever. One size does not fit all. People's expectations change. Programs get stale. These are all reasons why I get so excited when I see an organization looking to innovate.