What to do About Employees Not Getting Recognized (Downloadable Version Only!)

I often get asked "What do you do about employees who do not get recognized?" For example, someone whose performance is not called out in a staff meeting or who did not receive an award for top performance. This question amuses me, because it suggests that the person who is "left out" is somehow equally deserving of recognition and so is apt to feel hurt, offended or slighted at your oversight.